How accessible your company is can make the difference between profit and loss.

‘Accessible’ can be interpreted in a number of different ways. If something is ‘accessible’ it can be easily accessed by people. And the benefits of a business being easily accessible are real and they’re many.

Accessibility (essentially how easy your business is to reach) whether it’s physically in terms of location, or technologically, in terms of contact by email or telephone, plays a key role in this.Here are a few reasons why your business should be easily accessible:

1.To attract more customers

The more accessible your business is, the easier it is for your customers to find you. Fact.
We all know that making a sale can be hard enough at the best of times. It seems ridiculous to consider then that a lot of us are making the process even more difficult for ourselves by putting unnecessary barriers in the way, in terms of physical and digital accessibility.

This is because how accessible of your business can play a determining role in how successful it is.

In terms of physical accessibility, if your business is in a well-placed location, you’ll be able to attract more customers than ever, in all truth, without too much effort. When you’re looking to improve your accessibility with relocation, look for a site that has excellent road, rail and public transport links to major population centres.
When it comes to digital accessibility, having a website with clear contact information is a must-have.

2.To increase the productivity of your employees

A physically- accessible business has benefits for your workforce too— it means that your employees can easily get to work. Whilst this might not seem an obvious benefit at first look, scratch beneath the surface and you’ll find that accessibility can have a big impact on the productivity of your workforce.

An easily-accessible workplace for your employees, with excellent road and rail links, will mean a shorter, less stressful commute— potentially translating into happier, and thus, more productive, employees.

3.To stay on the right side of the law

If your business is directly customer-facing, then you’ve got an obligation to make sure that it’s easily accessible for people with disabilities or mobility problems. This means installing devices such as access ramps and handrails to make it easier to access your premises. If you exclude people from using your business or service based on whether they have a disability, you might be breaking the Equality Act 2010.

Pall Mall Estates have a wide range of low cost commercial properties across the UK. Take a look at our available spaces here or get in touch with our experienced team here.

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