Keeping up to date with the latest technological advances is a sure-fire way to save your business money and improve productivity, while failure to do so usually has the opposite effect.

In the last couple of years, a small number of businesses have begun to experiment with using drones to try and give themselves an edge over their competitors. Amazon are the most prominent example, and have even started drone parcel delivery trials in the British countryside.

Although the technology is relatively new, 3 main areas have emerged in which drones can prove useful for small or large companies.

Deliveries

Imagine being able to quickly respond to customer orders and offer same day shipping without having to worry about traffic congestion. Drone deliveries make all this possible, and produce massive cost savings on human labour.

These reduced costs can also be passed onto the customer through cheaper delivery prices, which will increase sales, enhance the customer experience, and build brand loyalty.

Amazon have already got limited regulatory approval, and are, as ever, the pioneers when it comes to adopting new technology. If full approval is granted, expect hundreds more companies to follow their lead. One Bristol office development is already planning ahead, with the UK's first drone landing pad, where office workers can go to receive parcel deliveries.

Surveying

Building maintenance and surveying costs can add up pretty quickly - scaffolding and health and safety legislation all play a role in inflating prices for even the most basic surveys.

Camera-equipped drones have the ability to completely change the way the industry operates.

They can be used to fly above the roof of a building and access hard-to-reach areas, all while transmitting real time video. This is especially important when conducting safety surveys on materials such as asbestos or decayed building structures, as it reduces the need for a human to carry out the physical survey, and can significantly lower the costs involved. Large mining companies are already using drones to conduct regular inspections at their many facilities, and are finding them faster, safer, and cheaper than traditional methods.

Marketing

Just a few short years ago, aerial marketing videos were prohibitively expensive for an average small business, and were primarily used by national or even multi-national companies for large advertising campaigns.

The advent of YouTube and affordable camera drones now mean that practically anybody can produce similar promotional videos at a much lower cost. Even better, the videos can also be shared across numerous social media channels, giving a business a professional and appealing brand image- all on a shoestring budget.

In fact, the use of drones is quickly becoming the norm in property marketing, especially for large estates. Could an aerial video make your next project stand out? Make sure you stay current and assess whether they could enhance your future marketing results

— Pall Mall Estates have a wide range of low cost commercial properties across the UK.

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